Family owned and operated since 1960 by Al, Cherie and Lyle Trachtman. Charm and beauty describe this unique, family run and people-oriented store. You'll find a friendly, knowledgeable and helpful staff ready to serve you. We provide custom designs, jewelry and watch repair, as well as consistent, quality merchandise from one of the largest selections of fine jewelry in Central Florida including estate, antique and new, one-of-a-kind pieces.

Al Trachtman, president and Lyle Trachtman, vice - president and graduate gemologist, together have over 50 years of experience in all fields of the jewelry industry.