529 Seabreeze Boulevard, Daytona Beach, FL 32118

Jewelry Care and Service

Expert onsite cleaning and repair service

Expert Repair

Expert jewelry and watch repair as well as battery replacement. We offer service on most major watches including Citizen, Seiko and certified service for Rolex.

Professional Cleaning

Stop in to have your jewelry cleaned and stones checked anytime; even if it’s not from us.

Pearl Restringing

Expert pearl restringing.

Payment Options

Layaway with no interest. Financing available with approved credit.


Appraisals by a graduate gemologist.

Personalized School Rings

Enormous selection of school rings in 30 different styles along with endless personalized choices.

Custom Designs

Custom design work for your special taste from resetting stones to designing a totally different beautiful piece of jewelry.

Buy / Sell / Trade

You can sell your jewelry or trade your jewelry towards another purchase.

Since 1960

Family owned and operated since 1960 by Al, Cherie and Lyle Trachtman.

529 Seabreeze Boulevard, Daytona Beach, FL 32118

Come to say hello and check out our beautiful selection of fine jewelry you’ll be sure to love!